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News spotlight
STENCIL's acquisition of The Dairy demonstrates the agency's committment to adding capacity and specialist skills to the business, further strengthening our position within the creative sector.
This development has seen The Dairy's portfolio of client accounts brought into the STENCIL sphere, and broadens the depth of the agency's services. The diversified client base adds additional stability to the business.
Andy Afford, Managing Director of STENCIL, said:
“Sam and I are incredibly proud to welcome The Dairy into what you could probably now call the STENCIL family. For us, this acquisition is about more than growth – it’s about securing stability and creating new opportunities, for our people, and for our clients.
The Dairy Legacy
The Dairy Agency was founded in 2002 by Nigel Rowlson, who began the journey in an old milking parlour before establishing the agency's home in Nottingham's leafy suburb of West Bridgford. From these humble beginnings, The Dairy quickly earned a reputation as one of the region's most approachable and creatively driven marketing partners, blending strategic insight with a warm, relationship-focused approach.
Known for its combination of strategic thinking, client-centric service, and authentic brand storytelling, The Dairy built a loyal and diverse client base spanning education, sport, retail, membership organisations, and public services.
Over the years, the agency became celebrated for delivering impactful campaigns, thoughtful brand development, and digital experiences that truly resonated with audiences. The success was grounded not only in strong work but also in the personable, open and honest spirit that defined the team.
The Dairy was acquired by STENCIL Creative Ltd in 2025, with Nigel continuing to support STENCIL as a campaign strategist, bringing his unique marketing experience to the agency.. This ensured continuity of service and allowed the values and relationships nurtured at The Dairy to be carried forward within STENCIL's wider creative and strategic offering.
For more about STENCIL
Contact
Email Andy Afford