Previously just ‘Smith Cooper’, this English firm has great heritage in the Midlands and is recognised as leading independent accountants and business advisors in the region. PKF Smith Cooper is now the home of PKF in the Midlands and also operates specialised Group companies that support professional services through technology and Sage-business software systems.
What We Did
With the added complication of the name change came the need to simplify wherever possible. Distilling each element to its essence was the overarching design imperative, meaning a more graphic representation of Smith Copper’s ‘leaf’ motif. The original typography was also restyled and rebalanced to work sympathetically with the PKF brand.
Described as the home of PKF in the Midlands, the company has offices in Derby, Nottingham, Birmingham, Ashbourne, Telford and Cambridge.
James Bagley – Managing Partner
“Working with the creative team at STENCIL continues to be both enjoyable and productive. Our rebrand to PKF Smith Cooper was completed quickly, skilfully and with real attention to the brief.
“Getting something like this right on the first pass felt a real triumph. It enabled us to successfully move our corporate identity forward without losing a link to our historic logo. If done unsuccessfully, that wouldn’t have been the case.”
PKF Smith Cooper Systems
Sub-brand work, in this instance, saw the successful aggregation
of three business identities