The Professional Cricketers’ Association is the representative body of past and present professional cricketers in England & Wales and a longstanding client.
The Long Game
Handling everything from event literature to competition logo design, to every-point corporate marcomms, the PCA account requires a lot of looking after. STENCIL exclusively handles the design of all print and digital content on the organisation’s behalf. Numbering hundreds of items, the studio generates the creative behind everything from long-form player handbooks and members’ magazines to social media gifs and animations. It is a brand we know well and a relationship we appreciate and enjoy.
Best In Class
We were asked to come up with a new design for the logo of the much-respected PCA Most Valuable Player competition. The contest runs throughout the English summer and is regarded as a highly prestigious honour bestowed upon those players that win. We replaced an existing brandmark which was felt to lack the dynamism of the modern professional game, with a more distinctive and altogether more eye-catching ‘big sport’ look. Referencing a more transatlantic styling, the all-action aesthetic runs across all PCA MVP output, incorporating lock-in devices for equally high-profile sponsors.
Slowing Your Scroll
Something that has increased exponentially over recent times is the amount of social media content we’ve been asked to create on the PCA’s behalf. And increasingly still is the amount of moving-image content within that list. Standing out across different platforms relies on eye-catching design and our ability to be responsive when opportunity presents itself. When everyone retreated to their homes during the pandemic, social media became the players’ main point of contact with its Union.
We’re proud of our relationship with one of sports most highly respected governing bodies.
From flyers to brochures. Tickets to magazines. All delivered against a really tight colour palette and overarching aesthetic.
Beyond The Boundaries is the members’ magazine of the Professional Cricketers’ Association. Published twice-a-year, print and digital versions of the title are important tools as the organisation actively strives to increase membership engagement. With readers aged from 18 to 80-plus, the need is for it to be a wide-ranging and wholly inclusive read. And one that entertains and informs in equal amount.
Rob Lynch – PCA CEO
“We really value our relationship with STENCIL”