The challenge was to produce a benefit brochure that was something a bit out of the ordinary. Much like sportsman Graeme Swann himself. Content was also to reflect the Ashes-winning star’s sense of fun as well as his passion for music, football and family. All to run across a year of fundraising, remaining current throughout.

The magazine ended up as a bespoke size to further accentuate the uniqueness of this much-loved sports personality and broadcaster.