Professional Cricketers Trust advertising campaign charity graphic design posters print digital artwork STENCIL PCA
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Project

Sisters Are Doing It For Themselves… With Support From STENCIL x

The brainchild of England cricketing great Lydia Greenway, Cricket For Girls is on a mission to provide female-led coaching for young cricketers as well as teacher support for schools and organisations as the formally introduce girls cricket to the curriculum. With a website and brand already in existence, the first part of the job was to understand what, if anything, needed to change. And what didn’t. The new website www.cricketforgirls.com delivers information and coaching resources against pre-paid access in the form of video tutorials, coaches notes, lesson plans and bonus materials.

A new logo saw the projection of a slightly more formal brand, but still using the founder’s distinctive autograph. The associated ‘ball device’ was the marrying of the three colour of balls used in the sport.