The wonderful world of speculative pitching. You may not get the nod from that potential new client, but work from STENCIL’s super-studio is no less worthy of celebration
Part of agency life – sometimes quite a big part – is deciding whether we have capacity and inclination enough to be prepared to enter into a pitching process when invited. Or not.
Ultimately, it is time-consuming, can be all-consuming and it is essentially real studio time dedicated to work undertaken on spec. And it never feels good if you don’t win the work. As it rarely even results in as much as a courtesy phone call to thank you for your time, let alone the work.