Against a 100-day project runway the studio delivered a fully branded event space in East London and a suite of on-the-night assets that included an event programme, on-screen graphics, animations, and associated branded giveaways. Supported by all pre- and post-event social media comms; moving and static.
The entire visual identity of the cinch PCA Awards started with a sparkling new logo. Bursts of electric blue to be featured throughout the night – on branding, signage, and all things digital – embodied the character behind English cricket’s most prestigious awards ceremony. The logo and styling served as a cornerstone for the event.
We captured the essence of Troxy’s art deco period feel with print pieces brought up to date with additional slivers of neon. The printed event programme serves as a living and breathing souvenir from the evening. Existing as more than just a guide but a tangible memory.
From the Studio
Trailed by a steady stream of social assets ahead of time, we created pieces of digital artwork to promote and celebrate the awards. The senior design team were joined by junior designers and this part of the project proved a great learning curve. It was an opportunity to witness what it takes to deliver an event of this scale and profile across all platforms.
On the Night
From the front door, to the foyer, right through to the presentations and closing remarks, every detail was considered for the 2023 awards, mapping the perfect night for more than 500 players, sponsors and special guests. All celebrating the year in style. Dressed up to the hilt.
Winners were presented their trophies in front of bespoke event signage. We also rolled-out navigational signage and branded boards for media commitments and live broadcast.