Collating insight leading to feedback; informing overarching creative strategy
BetterPractice: Phase 1
Planning leading to the generation of pre-agreed and impactful results
BetterPractice: Phase 2
Delivering the cornerstones of brand communications; identity, tone-of-voice & style guide
BetterPractice: Phase 3
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“How we do things around here”
Phase 1

As a minimum, we take a client’s brand through a series of managed stages of assessment leading to the generation of a meaningful, lasting and wholly understood set of results.

To include…

  1. A critique of how your brand communicates with the wider world. From what the logo says about you, to what you say about you
  2. How this then manifests itself in your marketing materials, immediate messaging and imagery
  3. We then reflect where your business sits in its marketplace and how it measures up when placed against your competitors, going as far as taking these findings and reflecting them back ‘as others see you’
  4. We then factor in your feedback and place it within a 360-degree context in order to establish what constitutes best practice
  5. This becomes the jumping off point in establishing BetterPractice
Phase 2

The above research is then measured against our BetterPractice approach leading to the following action plan…

STAGE 1 > INSIGHT leading to FEEDBACK
STAGE 2 > ASSESSMENT through DEVELOPMENT
STAGE 3 > The CREATIVE informing STRATEGY
STAGE 4 > ACTIVATION fuelling DELIVERY

Phase 3

From us to you…

  1. The ‘correct’ brandmark/logo and any media-specific derivatives
  2. Associated brand collateral/imagery
  3. The right tone-of-voice for your brand, encompassing the full understanding of ‘your story’ and how you best tell it/sell it
  4. A physical brandbook and stylesheet
Phase Forward

Establishing the series of outcomes creates an opportunity to build your future; together. Grounding decisions to be made on a now ‘two-eyed’ approach.

Website/web presence
Social media deployment
Associated marketing collateral and campaigns; print & digital
Activation planning – sponsorship/advertising, interiors/exteriors, exhibition stand design/fit-outs, pop-up campaigns and workplace concepts